The objective of the R&D activities in Applus+ is the creation of new services or products, the improvement of internal processes, and the acquisition of technical knowledge that can give our clients a competitive advantage in the market.
Constantly increasing innovation is a way of improving our relation with our clients, both current and potential. They see the R&D investments in all our divisions as a way of getting closer, either as a technological partner or as a collaborator to improve their results.
To a large extent, Applus+ leadership is based on the ability to adapt to multiple sectors, thanks to the constant innovation of each division. To achieve this, our company uses a shared innovation process that is made up of six important phases:
- Generation of ideas
- Alignment of these ideas with business strategy
- Definition of the project and implementation
- Seeking funding
- Implementation of the result in a new service
- Return on the investment
Throughout these stages, Applus+ divisions make use of different tools.
In this regard, Applus+ Idiada created ideada to search for, detect, select and promote the best ideas with the aim of triggering innovation in any area of the company.
Applus+ RTD uses a specific methodology called Roadmapping, which ensures that every new product or idea that is generated is linked to a market opportunity.
Applus+ Norcontrol also uses the project launch sheet, where all the information relating to the planning of the project is collected; the project monitoring sheet, a type of notebook in which the progress is objectified using an algorithm to calculate the deviation on the project in days; and the Management Chart, which gives information about all the division’s innovation projects through a series of indicators.